Our Client is a leading provider of legal services specializing in offshore solutions for businesses and individuals. With a strong reputation for excellence and a commitment to client satisfaction, they are looking to expand their marketing team to enhance their visibility and outreach in the market.
Responsibilities:
Marketing Strategy Development: Collaborate with senior management to create and execute comprehensive marketing plans tailored to our offshore legal services.
Content Creation: Develop engaging content for various platforms, including website, social media, newsletters, and legal publications.
Digital Marketing: Manage online marketing campaigns, including SEO, PPC, email marketing, and social media advertising. Analyze performance metrics and optimize campaigns to improve ROI.
Market Research: Conduct market analysis to identify trends, competitive landscape, and client needs. Use insights to inform marketing strategies.
Brand Management: Ensure consistent brand messaging across all marketing channels and materials. Assist in the development of branding initiatives.
Event Coordination: Plan and execute marketing events, webinars, and conferences to engage potential clients and enhance firm visibility.
Client Relationship Management: Collaborate with the business development team to identify and nurture leads, and maintain relationships with existing clients.
Reporting: Prepare regular reports on marketing performance, including campaign effectiveness, website traffic, and lead generation.
Requirements:
Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
Proven experience (2-4 years) in a marketing role, preferably within the legal or professional services industry.
Strong understanding of digital marketing tools and techniques, including Google Analytics, CRM software, and social media platforms.
Excellent written and verbal communication skills, with the ability to create compelling content
Strong analytical skills and experience interpreting data to inform decision-making
Creative thinker with the ability to manage multiple projects and meet deadlines
Familiarity with offshore legal services is a plus
For further details, please contact Wilfred Yu or send across your details to wy@charlottefrank.com
Job Code: WY/48206
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